Handcrafted in India
Every thread
tells a story.
Sarees, suits and kurtis made the slow way — block printed by hand, embroidered by hand, dyed with plants. Each piece carries the marks of the person who made it.
रंग
rang
noun · Hindi
Colour. The whole of it — pigment, mood, and the particular brightness a person carries. We named the brand after it because everything else follows from there.
Collections
Four ways in
Start wherever you like. Every piece has a page of its own, with the fabric, the craft, and honest notes on fit.
What we are made of
Six words we design by
Written at the very beginning of the brand, and still the test every piece has to pass.
- Beautiful
- Beauty over sterile elegance. Beauty has youth in it.
- Dreamy
- A story from the past always has a dream-like feel to it.
- Delicate
- Soft and gentle, like the finest work on the fabric.
- Bold
- And yet able to face a hundred hurdles before noon.
- Vibrant
- India’s colour, without ever being gaudy.
- Grounded
- Rooted in real Indian art, craft and practice.
This season
A few pieces to begin with
Every handcrafted piece carries a story — of tradition, of artistry, and of the hands that made it.
There is no cart here yet. Tell us which piece caught your eye and we will talk it through with you — fit, alteration, delivery — the way you would in a shop.
New work goes up first on Instagram, @therangstoryofficial.